Anniversary logo

I helped Vinter reklambyrå with this anniversary logo for Plannja. The agency wanted me to make the logo in steel and gold. Art-director: Lars-Åke Strömbladh.
I made it in Illustrator with the mesh-tool.

Another book for Richmond

I had the honor of doing another bookjob for Richmond Publishing. It was an englishbook for kids in Mexico.

Tonight I like:

1. Takako Minekawa
2. Photoshop
3. Drawn illustration blog
4. Eldorado, the best radioshow
5. Fecal face
6. ASIFA- Hollywood animation archive project blog

Nightdriving

This is for an article about driving at night for Scania's magazine. It was a real challenge to get the colours right.

Ragn-Sells of the month

This time it's about the future... or maybe not?

Exhibition in Portugal

If you happen to be in Lisboa in november 17-30 you have to see the illustration exhibition. It's the illustration agency WHO and the art school ETIC that arrange this event. It will be followed by a book with contemporary illustration by about 118 artists. I'm participating with three images. Read more here...

A quickie

Here's another fast photoshop sketch.

Lemonade website update

My British rep Lemonade has some new artist and a bunch of new images to see. Take a look at www.lemonadeillustration.com

All about money

This weeks Forbes illos is about the right salary.

Sketching away

I thought I should practice more Photoshop painting. A couple of hours left and a rough in Photoshop. I don't know if I'll finish it... Not that happy with the composition.

Postcard for my US rep.

This is my card for Langley creative to promote me and Langley.

and some more...

This time it's about business basics.

So I learned a new english word...

Binge drinking... never heard of it before. But thanks to Health & Fitness, London I had to. Thank you :-)

Forbes again

This week it's about online job applications.

...and some more Forbes

This week it was about Business basics... how to start a new job step by step.

Portfölj 2007

140 illustrators showing off in Stockholm. Illustratörcentrum arranged a big portfolio fair in Stockholm this week. Really nice to meet so many collegues. Hopefully more clients will come tomorrow thursday, the last day of the fair.

This weeks Forbes

About how to coop with cronical illness and work.

New client, Forbes.com

I made a series of small images to Forbes.com about executive healthcare and what to think about when travelling.

Ragn-Sells october illustration

The theme this month was environment.

Austrian recruit

The Austrian agency Bluetango Werbegesellschaft helped the Foodstore chain Hofer with recruitment. I helped them with some realistic illustrations.

New co-operation

Today it's ready. I'll be a part of "Frilansbyrån" in Stockholm. It's a pool of freelancers with Art-directors, copywriters, designers and illustrators. Please take a look at http://frilansbyran.se.

Lisa Plumley cover

I've just made the cover illustration for Lisa Plumley's new novel Let's Misbehave. Client: Kensington Publishing.

Ragn-Sells september illustration

The summer is over and the Ragn-Sells magazine is taking up the production again. This is the september cover illustration.

and more Richmond

Some more illustrations from the same book.

Richmond publishing

Made a few images for a schoolbook. Client: Richmond publishing, London.

Brand new...

Selfpromo image just from the drawing board.

At last...

...my new darling has arrived. A macbook pro with extra everything...

Portfolio on Workbook

So... Now my online portfolio is finally out on workbook.com.
Go have a look at: http://www.workbook.com/portfolios/flodin/

Striptease in Vienna

This is the second illustration for Euro RSCG in Vienna. The illustration is for an ad for a dental bleeching company.

Some birds never fly

A little bird died in my hand today. I found it in the gutter badly hurt. Some wings never get the chance to be tested. That's sad.

Nasty alterations

Can a client alter your image after it's ready and delivered without asking you?
Some clients seem to think so. I don't know if they feel embarrest after asking you for small corrections 37 times.
Personaly I don't have much problems with my artistic integrity. The client is the boss when you are a commercial illustrator. Visualizing your customers needs, thats the game.
But what about the artistic work?
I feel that the artistic about illustration is interpreting. If you want full artistic integrity be a painter or a sculptor.
So what's the big deal if a customer alters an image?
It's about control, the control of your own name. Next to your picture is your name. If the image got altered without you knowing it, the picture is not yours anymore, but your name still stands there.
Most clients respect this. It's common sence. But every now and then it happends.

Entering the comfort zone

I made this image for an article about the time when the passionate love ends and a new time occurs.

Motorshow illustration

I made this image for the Evening Standard, London. It's for a "how to get there" article for a motorshow in London.

New blog for news.

I just moved my news to a proper blog. This is going to be fine, I hope.